One problem with social media is the intermediary imposing registration, rules, monetization schemes and privacy pitfalls before I can “socialize”. Say you’re sitting in a coffee shop and start a conversation with the person at the next table. But before you can finish an expression inviting conversation, a store representative shows up with a legal document with more options than a California Proposition ballot on what the store may do with the content of your forthcoming conversation. On the flip-side, after you leave the store, you can download a ton of stuff about the person you just met.
The combination of web platform technologies, relatively low capital requirements, and a lot of money looking for something better than 1% interest rates, has creating a funding frenzy in the social media space. The resulting plethora of social sites and collateral add-on services adds to the confusion, and the allocation of our online time. The set of “social media chiclet links” in my header point to sites where I have spent some time. I have joined about hundred others that I’ll probably never visit again. I’ve used a dozen Twitter “helper apps” but Tweetdeck gets 99% of that time. I’ve created Ning sites and Facebook fan pages and both take time to curate and promote.
How do we dis-intermediate social media?