Social Media and Search Dominate Ad Tools

  1. Marketing professionals would pay a company an average of $107,500 to manage an integrated digital campaign.
  2. Increasing sales (31%) and ROI (28%) are the goals most commonly cited as marketers’ most important for this year.
  3. Slightly more than half of respondents say that inefficient ROI tracking and measurement has hindered their success at work.
  4. Almost all respondents predict they will use online video this year. The most popular formats are in-banner (60%), in-stream (49%) and dynamic or customized video ads (42%).
  5. Roughly 2 in 5 respondents believe that they are behind the curve when it comes to digital marketing.

Are you behind the curve?

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